Schedule of classes, readings and assignments
Book abbreviations followed by chapter #; WMR: Wine Myths and Reality; WP: Wine Politics; WW: Wine Wars. Any other readings mentioned are available on Moodle (post reading notes on Moodle before class each day, unless otherwise noted).
Tue Jan 17
Welcome to The Idea of Wine!
Unit 1: Competing Ideas of Wine Production
Thu Jan 19
The geography of wine
Tue Jan 24
Viticulture basics: “Wine is made in the vineyard”
Thu Jan 26
The idea of terroir
Tue Jan 31
The science of winemaking. WMR: 5; Optional (but useful!) additional resources (a video and a graphic): Commercial wine production in Oregon, part 1 and part 2. You may also enjoy this illustrated guide to how wine is made.
Thu Feb 2
Workshop: how to do research for IPE405.
Goal: At the end of today, you will email me a revised proposal and bibliography for feedback.
For this class, you must come with:
Your chosen wine region for paper 1
Five sources (even popular press) about the region
A 100 word preliminary description of what specific issues or controversies you want to explore. This is the beginning of brainstorming to find an angle for your paper. Think about what kind of economic, business, political, social issues your wine region has faced. To get ideas, check the Oxford Companion to Wine, the World Atlas for Wine (both reference books at the library), and also your textbook WMR. This will give you ideas of what potential interesting issues are relevant for your region of choice.
Unit 2: Old World versus New World
Tue Feb 7
Wine politics in France 1: the phylloxera crisis and the origin of French wine regulations
WP 2, pp7-22: start at beginning of chapter 2, and stop just before “Across the Atlantic: overcoming adversity”)
Thu Feb 9
Wine politics in France 2: the political economy of French wine appellations
Tue Feb 14
France 3: Champagne and luxury
WMR 19. Read two sections: “The joy of bubbles” and “Marketing Triumph” (pp505-513) + Watch Jancis Robinson’s “Grapes and Gas” episode at this link.
Thu Feb 16
Wine and Health (Reading on Moodle)
Tue Feb 21
Paper 1 due on Moodle by 23:59pm
Thu Feb 23
Wine politics in the US 1: beginnings, prohibition and repeal
WP 2: pp22- 36: From “Across the Atlantic: overcoming adversity” till end of chapter.
Tue Feb 28
Wine politics in the US 2: the political economy of American wine regulations
Thu Mar 2
Wine and the environment
Tue Mar 7
Wines of South Africa
No reading for today. Movie and discussion in class.
Thu Mar 9
Idea of wine quiz 1
All class material since the beginning
WATCH MONDOVINO MOVIE ON MOODLE (135 min total)
Unit 3: Wine Wars
Tue Mar 21
Watch Mondovino, streaming on Moodle (parts 1 AND 2). Your reading notes today will be based on the movie. The trailer is here.
As part of your notes, write a 100-word (more if you want to) spiel of an issue raised by Mondovino you would like to explore in paper 2, so you can receive feedback.
Thu Mar 23
Globalization and The DaVino Code
WW 1, 2 and 3
Tue Mar 28
How globalization shapes the world of wine: Missionaries, migrants and market reforms
WW 4 + WMR: New Zealand section
Thu Mar 30
Retail models: the British wine market, the Germans, and Costco
WW 5, 6 and 7
Tue Apr 4
Paper 2 due on Moodle by 23:59pm
Thu Apr 6
How do consumers choose wine?
WW 8, 9, 10
Tue Apr 11
Did Yellow Tail’s global success crush Australian wine?
Listen to interview with John Casella, in two parts:
And read this short piece: http://www.slate.com/articles/life/drink/2009/04/not_such_a_gday.html
Thu Apr 13
The rise of Argentine Malbec (Movie trailer here)
Watch the movie (streaming on Moodle) “Boom Varietal: the rise of Argentine Malbec” (72 minutes)
Your “reading notes” today will be based on the movie
Tue Apr 18
In class today: Meet the author of WW and founder of the Idea of Wine course today!
Guest speaker: Mike Veseth!
Before class: read WW 11 and 12 (post reading notes as usual; After class: email me a summary of his presentation and the discussion
Thu Apr 20 (No class, Pierre still in China! See homework below)
Watch this one hour long film online and post “reading” notes on Moodle about it: https://vimeo.com/34125094
It’s a great look inside the business of a top Bordeaux Chateau, one of those 1855 First Growths. In particular, pay attention to recognizing some of the themes you know (about growing, winemaking, the Bordeaux wine trade, etc), as well as the importance of the China connection.
Tue Apr 25
The China syndrome
“Red Obsession” trailer here.
Your “reading notes” will be based on two sources:
Watch movie, streaming on Moodle: “Red Obsession” 80 minutes
Read WW 15
Thu Apr 27
Aperitif and Dessert Wines!
Reading: WMR start page 513 (Blending through the Solera), until page 546 (end of book)
Tue May 2
Idea of wine quiz 2; All class material since the beginning
Thursday May 11: Final project due by 6pm